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“Traces”: a new project focusing on common architectural history in the cross-border region
The project – a venture involving the Vienna Museum of Applied Arts (MAK) and the Moravian Gallery in Brno – builds on an already existing co-operation between the two museums. Its main aim is to promote architecture and design tourism within the region by attracting Centropeans as well as tourists from outside the region.
Josef Hoffmann, the Austrian-Czech architect and one of the fathers of Viennese Modernism, is the central figure of the project “Traces”, whose main focus is on the common architectural and design heritage of the CENTROPE region. Interestingly enough, the partner regions of CENTROPE boast a very similar, in many aspects common cultural background, thus making cultural proximity one of the main trademarks of the cross-border region and an asset for cultural tourism.
The project builds on a successful co-operation of MAK Vienna and the Moravian Gallery in Brno via their joint branch in Brtnice (Czech Republic), the birthplace and ancestral house of Josef Hoffmann, to whom this branch is dedicated. “Traces” enables the two museums to deepen their co-operation within a broader cultural and touristic framework and to invite other partners – mainly from the tourism industry – to participate in the initiative.
The project presents Central Europe as the cradle of modernism in architecture and design. In this way, diverse historical collections and places are to be interconnected to form a cultural route that will attract tourists and promote the border region of the Czech Republic and Austria from a cultural point of view. Alongside the buildings and design objects created by Josef Hoffmann, the project is to integrate other celebrated sites of the region into the route, to organise exhibitions with a focus on design and architecture, and to promote tours to these interesting sights.
The project “Traces” runs from 2011 to 2013 and was inspired by over 30 different cultural routes across Europe, all registered with the European Institute of Cultural Routes (set up on an initiative of the Council of Europe).
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