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The CENTROPE pilot project ‘Image’: We communicate an idea
Together with creative experts the pilot project developed an innovative advertising and merchandising concept for CENTROPE that can be used throughout the region. The recommendations are to be integrated in the long-term PR and marketing concept of CENTROPE.
The exhibition Route CENTROPE marked one of the steps towards implementation of the concept. Presented to the public at large on the occasion of the Viennese CENTROPE conference in March 2006, this multi-media installation invites visitors to take a stroll through the exhibition to encounter unique, informative and unknown facets of CENTROPE. On 600 square meters an unusual image of the region emerges, to be walked across and discovered.
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