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Meet Europe. Meet CENTROPE.
With this slogan that is to become the new signature of CENTROPE, the partners of the Central European Region will join forces in promoting the business location CENTROPE in international markets.
CENTROPE is one of the most dynamic regions in Europe. Its economic potential is remarkable, with growth rates that exceed the EU average and with successful strategies to attract foreign direct investment. These and many other factors contribute to the attractiveness of the region; however, the development of the knowledge economy continues to put pressure on CENTROPE’s competitiveness. In order to further improve CENTROPE’s position on an international scale and boost its competitive potential, its political decision-makers agreed at their summit meeting in May to join forces in the common marketing of the cross-border area.
Thus a joint location marketing initiative is to be designed in co-operation with key players and stakeholders of the region in order to highlight the unique qualities of the cross-border area. In this manner, CENTROPE will become visible at multiple levels and build the image of a flexible, multifaceted and interesting region.
Already now, marketing activities and communication strategies involving the region’s stakeholders in the process have been developed. For example, the upcoming “Business Location CENTROPE” brochure will provide potential investors with useful current information and encourage them to direct their funds to CENTROPE. The same logic is reflected in investor seminars held outside the four-country region (the next being prepared for 2012 in the U.S.), which offer interested foreign businesses an opportunity to learn about the prospects and possibilities of investing in CENTROPE. These branding activities contribute to defining the region’s image and strengthen the longer-term visibility of CENTROPE.
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